Service
Snaptesting, Behavior Driven User Experience Design
Results after
Mobile Health & Wellness
Timeline
3 months
User Experience
User Engagement
Behavior Change
Snaptesting with No Engineering Bandwidth at a Critical Time
Before
Thrive Global Engineering team had no bandwidth to support additional testing cycles. Needed Snaptesting for faster decision making based on behavior data.
After
Built a clone of the app within 2 weeks and conducted high fidelity Snaptesting (real data), 3-4 Snaptests of new features and flows per month, yielded real behavior data to confidently inform key product decisions like onboarding.
The Problem
Fast-growing wellness tech startup, Thrive Global, faced critical product and behavior change decisions and needed to test ideas faster without requiring engineering resources.
They needed quick behavior design expertise and snaptest data to inform decision-making and product priorities for the next 6-12 months that helps end users with behavior change and habit formation.
Process
Cloned app with one of our blackbox tools in 2 weeks to setup high-fidelity Snaptest environment since that product was already in the market, Helped transform ideas into behaviors, and worked hand-in-hand with their UI/UX design for mockups Insights&Sollutions: Behavior Delta Snaptest team developed those designs in a progressive web app to test with real end users (onboarding, activation, retention, etc).
"We retained Behavior Delta during a critical time in our product roadmap, an I’m very glad that we did. Behavior Delta worked hand-in-hand with our product, design and content leaders to integrate his deep expertise in designing and testing for behavior change...”
Arianna Huffington
Founder and CEO
"Hands down, David is the best behavior design expert I’ve ever worked with! It’s rare to find someone who can apply behavior change principles in digital experience with ease ..."
Koray Can Oztekin
VP od Product
“"I worked closely with Behavior Delta when my team brought them into assist in behavior change design [...] With their help, we rapidly learned and were able to increase our ability to help people make meaninful changes in their lives! ... "
Michael Farley
VP of Design, ThriveGlobal
Insights &
Solution
Behavior Delta Snaptest team developed those designs in a progressive web app to test with real end users (onboarding, activation, retention, etc).
Final Results
Elevated Experience
Without any engineering resources, the design team was able to Snaptest to the Hi-Fi with a mobile web app that materialized new features
BD Snaptest team developed designs in a progressive web app to test with real end users (onboarding, activation, retention, etc).
Confident Onboarding
Snaptested an onboarding flow with a new cohort, yielding behavior data that gave allowed VP of Product to make a high confidence decision for the product roadmap.
Unique Behavior Engine
Tested and co-designed core behavior engine (loop) to help people consistently take action towards their well-being in the platform
Saved Engineering Time
Tested and co-designed core behavior engine (loop) to help people consistently take action towards their well-being in the platform
