• About Behavior Delta

    David Ngo

    Founder at Behavior Delta

    David Ngo has been helping teams implement Behavior Design since 2011 when he first met BJ Fogg, PhD, at Stanford University. As the founder of Behavior Delta, a behavior design firm, David workshops and brings consulting to teams that want to Behavior Design effectively, ethically, and facilitate positive change in people's lives.


    As a digital nomad, David brings Behavior Design across the globe. He has worked with students of the Real Madrid Business School (Madrid, Spain), worked with Kyoto Design Lab (Japan), and spoken to a full room of over 500 people at SxSW (Austin, TX). His upcoming travels include speaking at the Digital Festival in Switzerland and leading consulting on Behavior Design projets in Vancouver and Ottawa, Canada.


    In 2011, David designed and created the world's first Behavior Design major program while he was at the Persuasive Technology Lab at Stanford University. He has since worked with BJ Fogg, PhD., co-consulting clients with him, and co-leading special Snaptest trainings for BJ's Bootcamp graduates. David is currently co-authoring a 7-Part Expert Guide Series on How to Do Behavior Design with Dr. Fogg.

    About BJ Fogg, PhD. and Behavior Design

    The core system used by Behavior Delta

    Developed by behavior scientist, BJ Fogg PhD, and his lab members at Stanford, Behavior Design is a system of original models (how to think about behavior) and methods (how to design for behavior change).


    BJ is a behavior scientist, with deep experience in innovation and teaching. At Stanford University, he runs a research lab. On the industry side, he trains innovators to use his work so they can create solutions that influence behavior.


    Find out more about BJ Fogg and his training opportunities here.