Objective: Behavior Design (Engagement) for the first wearable for good.
SVP Rajesh Anandan + his team initially wanted a Behavior Design Audit; then additionally activation, retention, and user research.
(Our founder David Ngo worked with UNICEF as co-founder of former firm Simplicity Labs (dissolved) and afterward as an independent consultant).
(Our founder David Ngo worked with NBC News as part of Simplicity Labs, his former, dissolved firm).
(Our founder David Ngo worked with PB as an independent consultant prior.)