Service
Workshop & Keynote, Snaptesting, Behavior-Driven User Experience Research
Results after
Education + Mobile App
Timeline
6 weeks
Market Fit and Validation
Prompt Design
Innovation Culture
Snaptest to Collect Behavior Evidence/Data and Unlock Funding For Next Stage
Before
Unclear if investing and building this digital app strategy was worth it
After
Behavior evidence/data that unlocked greater budget for the next step: an official pilot program.
The Problem
The team was at a crossroads, aiming to determine the viability of developing a mobile app tailored to their business demographic. To make an informed "Go" or "No-Go" decision, they sought to collect relevant behavior data
Process
Behavior Design Workshop & Keynote to align on objectives. Following this, over the next 4 weeks, our team collaborated to execute and launch 12 Snaptests. With the involvement of 6 in-house team members, we gathered and analyzed the results to informed our next steps. These Snaptests not only focused on implementation but also delve into optimizing Prompt Design and enhancing Content Design/Experience.
“We achieved a huge amount of work in a short time. The BD experiments [...] were the most fun customer research I've ever done! The business case I put together was praised for the amount of evidence I was able to provide and the Behavior Design keynote, workshop, and Snaptesting were an important part of that.”
Eleanor Dix
Senior Product Manager - Primary Maths
Insights &
Solution
The insights harvested from these tests were crucial in guiding our subsequent actions. Notably, our Snaptests extended beyond mere implementation, delving into refining Prompt Design and elevating the overall Content Design/Experience.
Final Results
Elevated Testing
Snaptests that boost User Experience
Our Snaptests extended beyond more implementation, delving into refining Prompt Design and elevating the overall Content Design/Experience.
Clear Behavior Data/Evidence
Team was praised for the behavior data collected through Behavior Design Snaptesting
Budget Approval
Team was given sufficient budget for their next step: a formal pilot in the market
Snaptest to Scale
Team started with behaviors, gathered data via Snaptests, and eventually launched a full digital product offering in the market that’s still available
