Workshop & Keynote, Snaptesting, Behavior-Driven User Experience Research
Education + Mobile App
Market Fit and Validation
Snaptest to Collect Behavior Evidence/Data and Unlock Funding For Next Stage
The team was at a crossroads, aiming to determine the viability of developing a mobile app tailored to their business demographic. To make an informed "Go" or "No-Go" decision, they sought to collect relevant behavior data
Behavior Design Workshop & Keynote to align on objectives. Following this, over the next 4 weeks, our team collaborated to execute and launch 12 Snaptests. With the involvement of 6 in-house team members, we gathered and analyzed the results to informed our next steps. These Snaptests not only focused on implementation but also delve into optimizing Prompt Design and enhancing Content Design/Experience.
“We achieved a huge amount of work in a short time. The BD experiments [...] were the most fun customer research I've ever done! The business case I put together was praised for the amount of evidence I was able to provide and the Behavior Design keynote, workshop, and Snaptesting were an important part of that.”
The insights harvested from these tests were crucial in guiding our subsequent actions. Notably, our Snaptests extended beyond mere implementation, delving into refining Prompt Design and elevating the overall Content Design/Experience.
Snaptests that boost User Experience
Our Snaptests extended beyond more implementation, delving into refining Prompt Design and elevating the overall Content Design/Experience.
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