What is Behavior Design?
Behavior Design is a new approach to understanding human behavior
and how to design solutions for behavior change.
Pioneered by BJ Fogg, PhD
Behavior scientist and innovator from Stanford University
Driven forward in industry and at the Persuasive Technology Lab at Stanford
(Now in transition to be known as the Behavior Design Lab)
About Behavior Delta Founder: David Ngo
David Ngo is the 1st Behavior Design graduate from Stanford University, former member of BJ Fogg's Behavior Design Lab,
and co-author with Fogg on a seven part Expert Guide Series: How to Do Behavior Design.