Behavior Delta

People are suffering.
And they are looking for solutions.

Is your product the solution?

Let us bring Behavior Design into your process to
increase your product's chance of success to be the solution people are looking for.
Why Behavior Change?
What is Behavior Design?
Behavior Design is a new approach to understanding human behavior
and how to design solutions for behavior change.

Pioneered by BJ Fogg, PhD
Behavior scientist and innovator from Stanford University
Driven forward in industry and at the Persuasive Technology Lab at Stanford
(Now in transition to be known as the Behavior Design Lab)
Are you designing for the right thing?
Aspirations v.s. Habits
Most teams are designing for aspirations (when in fact you want to solve for habits).
About Behavior Delta Founder: David Ngo
David Ngo is the 1st Behavior Design graduate from Stanford University, former member of BJ Fogg's Behavior Design Lab,
and co-author with Fogg on a seven part Expert Guide Series: How to Do Behavior Design.
Summer
What makes Behavior Delta unique?
SNAPTESTING
We use a Behavior Design method called Snaptesting.
Snaptesting is about quickly testing the psychology behind your idea(s).

Outcome:
Increase the likelihood of success of the overall solution driving repeat behavior change.

Target Metrics:
By the time we test 20 ideas,
your solution will have a 64% chance of successful repeat behavior change.

By the time we test 50 ideas,
the solution spikes to 92% chance of successful repeat behavior change*

*Success is not defined by repeat behavior change, but it is the most common request of our clients.
We have the #1 resource on Snaptesting
We gather behavioral data from real tests to inform our UI/UX design work
Project leaders are trained in Behavior Design by BJ Fogg, have taught others, and are expert practitioners
Maximize the Chance of Success
for your Behavior Change Solution.
with Behavior Delta
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People are suffering.

And they are looking for solutions.

Is your product the solution?

Let us bring Behavior Design into your process to
increase your product's chance of success to be the solution people are looking for.

What is Behavior Design?

Behavior Design is a new approach to understanding human behavior
and how to design solutions for behavior change.

Pioneered by BJ Fogg, PhD

Behavior scientist and innovator from Stanford University

Driven forward in industry and at the Persuasive Technology Lab at Stanford

(Now in transition to be known as the Behavior Design Lab)

Are you designing for the right thing?

Aspirations v.s. Habits
Most teams are designing for aspirations (when in fact you want to solve for habits).

About Behavior Delta Founder: David Ngo

David Ngo is the 1st Behavior Design graduate from Stanford University, former member of BJ Fogg's Behavior Design Lab,
and co-author with Fogg on a seven part Expert Guide Series: How to Do Behavior Design.

Summer

What makes Behavior Delta unique?

We have the #1 resource on Snaptesting

We gather behavioral data from real tests to inform our UI/UX design work

Maximize the Chance of Success
for your Behavior Change Solution.

with Behavior Delta

People are suffering.

And they are looking for solutions. Is your product the solution? Let us bring Behavior Design into your process toincrease your product's chance of success to be the solution people are looking for.

What is Behavior Design?

Behavior Design is a new approach to understanding human behaviorand how to design solutions for behavior change.

Pioneered by BJ Fogg, PhD

Behavior scientist and innovator from Stanford University

Driven forward in industry and at the Persuasive Technology Lab at Stanford

(Now in transition to be known as the Behavior Design Lab)

Are you designing for the right thing?

Aspirations v.s. HabitsMost teams are designing for aspirations (when in fact you want to solve for habits).

About Behavior Delta Founder: David Ngo

David Ngo is the 1st Behavior Design graduate from Stanford University, former member of BJ Fogg's Behavior Design Lab,and co-author with Fogg on a seven part Expert Guide Series: How to Do Behavior Design.

Summer

What makes Behavior Delta unique?

We have the #1 resource on Snaptesting

We gather behavioral data from real tests to inform our UI/UX design work

Maximize the Chance of Successfor your Behavior Change Solution.

with Behavior Delta

And they are looking for solutions.

Is your product the solution?

Let us bring Behavior Design into your process to
increase your product's chance of success to be the solution people are looking for.

Behavior Design is a new approach to understanding human behavior
and how to design solutions for behavior change.

Aspirations v.s. Habits
Most teams are designing for aspirations (when in fact you want to solve for habits).

David Ngo is the 1st Behavior Design graduate from Stanford University, former member of BJ Fogg's Behavior Design Lab,
and co-author with Fogg on a seven part Expert Guide Series: How to Do Behavior Design.

Maximize the Chance of Success
for your Behavior Change Solution.