• Imagine how these behavior distinctions can impact your process:

    As part of the exclusive Fogg Teaching Team, we travel the world and give licensed keynotes;

    Additionally we have the special rights to share these official videos by BJ Fogg, PhD on our sites.



    1. What Are You Designing For?

    Aspirations v.s. Habits -- most teams are designing for aspirations (when in fact you want to solve for habits).

    2. Do You Need Analysis or Design?

    You may have heard of the Fogg Behavior Model (B=MAP), but do you know how to use it effectively?

    3. What Specific Behaviors are You Designing For?

    Are you trying to get people to do things that they don't want to do?

    4. David's Keynote on Behavior Design & Human Wellbeing in Zurich

    Learn the behavior model correctly, watch an overview of Snaptesting with examples, and why we're all in the business of wellbeing.

  • Insights Shared by Attendees

  • Maximize the Chance of Success
    for your Behavior Change Solution.

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