• Imagine how these behavior distinctions

    can impact your innovative product:

    We are some of the best behavior designers in the world trained by Dr. BJ Fogg. We have worked alongside him for nearly a decade.


    As behavior designers, we work side-by-side with teams that want to integrate behavior design into their company culture and innovations.


    In addition, as part of the exclusive Fogg Teaching Team, we travel the world and give licensed keynotes. This is an effective way for business leaders to learn more about this cutting edge system.


    We have special licenses and rights to share these official videos from BJ Fogg, PhD to our clients and leaders who want to learn more.



    1. What Are You Designing For?

    Aspirations v.s. Habits -- most teams are designing for aspirations (when in fact you want to solve for habits).

    2. Do You Need Analysis or Design?

    You may have heard of the Fogg Behavior Model (B=MAP), but do you know how to use it effectively?

    3. What Specific Behaviors are You Designing For?

    Are you trying to get people to do things that they don't want to do?

  • Insights Shared by Attendees

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